The world of online marketing is a place for everyone, even lawyers. However, when you have a field that you specialize in that is so distinct it can often be harder to market and get the word out to people. The key is to keep your marketing scheme professional and on point.
It’s likely this is one of a few articles you are reading on the subject of marketing, and you already know that even as a lawyer social media can be a great asset. So can blogging. Here are a few of the things you want to make sure you’re doing in order to best market your business and your skills.
Market To The Right People
The first step in successfully marketing any business is to make sure that you are marketing to the right people. As a lawyer, it helps to stick with what you specialize in. If you mostly do work for people planning their final wills, then you want to write blog posts and share info on creating a will and who it will benefit.
As far as a specific demographic, decide who will be most likely to want or need your services. If you are a lawyer that works strictly with celebrities and high profile cases you won’t need to spend as much time on Facebook talking to the little guy. However, if the general public is who you cater to, and a certain age bracket, social media may be where your bread and butter can be found.
Decide the ages of the people that are most likely to use your services. Do you cater more to men or women, or equally to both? Decide all of these things before you start your marketing plan in motion simply to help you save time and money.
Cover Your Ground
Once you’ve determined what you specialize in, which could be many things. Some lawyers do it all, and maybe that’s you. Who do you want to reach with your services? Find out how to reach them.
While so much is done online these days, if the older demographic is your key source of income you may want to consider doing some offline marketing. Many people in older generations still enjoy picking up the local paper and spend far less time online. Put ads in local papers, and even the phone book, if most of your demographic is in their senior years.
Google AdWords is a must if you really want to get noticed on this popular search engine, and you only pay when people click on your link. By working with pay-per-click advertising options you open your business up to more people.
Don’t Neglect Blogging And Social Media
Just because your business is of the legal persuasion doesn’t mean that you should neglect the small outlets online that help so many businesses garner new clients and customers. Even as a law firm or lawyer blogging and using social media can really benefit your business. Blogging allows your business a chance to give potential clients more info about what you can do for them.
Give them suggestions of why they may need a lawyer when it comes to preparing their will, and finish with a call-to-action that suggests they contact you for the next step in the process. Use your blog to fill them in on the latest popular cases and why the info from them can be beneficial
Social media is a good way to reach younger generations, which is ideal if you are a divorce lawyer or someone that can help people out of a DUI or drug charge.